

INTERTABAC 2026
Dortmund, Germany



We are proud to announce that K#RWA Nicotine Pouches will officially launch in Hungary on January 1, 2027, marking another major milestone in our European expansion. The initial rollout will bring K#RWA products to more than 500 retail stores across the country. Together with our local distribution partner, we have set an ambitious goal of expanding our presence to 2,000 stores within the first year, making K#RWA one of the fastest-growing nicotine pouch brands in the Hungarian market. To ensure a successful market entry, we have developed a dedicated in-store merchandising strategy and a complete set of custom marketing materials tailored specifically for the Hungarian market. Every aspect of the launch has been designed to strengthen brand visibility and create a consistent customer experience at the point of sale. We would like to express our sincere gratitude to our Hungarian partner for their trust, professionalism, and the high appreciation of our work. We are excited to begin this new chapter together and look forward to building a strong, long-term presence in Hungary. Welcome to Hungary, K#RWA! 🇭🇺
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Starting in October 2026, K#RWA will implement an Internal HACCP Quality Control Management Standard across all production processes. This internal quality management system is designed to strengthen food-grade manufacturing controls, improve product consistency, ensure full process traceability, and enhance risk prevention at every stage of production. By introducing standardized monitoring procedures, documented quality checks, and continuous process evaluation, we are reinforcing our commitment to manufacturing excellence. Our goal is continuous improvement. We are committed to raising our internal quality standards even further, investing in advanced quality management systems, optimizing production processes, and ensuring that every product leaving our facility meets the highest expectations of our partners and consumers.
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We would like to express our sincere gratitude to our partners, SIDSAMS and CXM, for their outstanding collaboration in developing production equipment tailored specifically to our requirements. Thanks to our investment in new manufacturing technologies and the successful implementation of custom-built equipment, our nicotine pouch production capacity will double starting in September 2026. This milestone marks another important step in K#RWA's continuous commitment to innovation, efficiency, and delivering high-quality products to partners worldwide.
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Dortmund, Germany

The journey begins with the first test batches and early flavour experiments.
More than 1 000 different ingredients were tested and the best ones were selected for nicotine pouches.
Over 1 500 kg of trial recipes were developed and refined across 1 500 individual test samples.
After years of testing, the final K#RWA Collection recipe is locked in May 2026.
different ingredients screened for the best nicotine pouch formula.
across 1 500 individual samples developed and refined.
independent laboratory analyses to verify composition and quality.
the final K#RWA Collection recipe is selected.
The second half of 2026 marks the launch of the new K#RWA Collection recipe across existing and new markets, with clear milestones for sales, distribution, and production.
Launch the final recipe on both established and new markets, starting immediately after May 2026.
Sales begin in Sweden in August 2026, scaling to 100 000 units per month by the end of the year.
Reach 100 000 units per month in Austria during H2 2026 and maintain the pace through H1 2027.
Grow retail presence from 3 000 to 4 500 stores by the second half of 2027.
Launch new vape products in the Czech Republic, Austria, and Germany.
Evaluate market entry into Spain and Portugal through partnerships with major industry players.
Increase manufacturing capacity by 2× by the second half of 2027 to support global growth.