

INTERTABAC 2026
Dortmund, Germany

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After six years, K#RWA is finally entering the Polish market for the very first time! A legendary moment in K#RWA history is approaching. After six years of building our brand, pushing boundaries, and expanding internationally, K#RWA is officially preparing to enter the Polish market for the very first time. Our highly anticipated launch is scheduled for late November to early December 2026, marking a major milestone in the brand's journey. And we're not starting small: K#RWA products will initially be available in 300 retail stores across Poland, giving Polish consumers their first opportunity to experience the brand. We have extremely high expectations for this launch and strongly believe that Poland has the potential to become one of our most exciting and successful markets. Six years in the making. A new country. A new chapter. This is going to be legendary.
🇵🇱 300 STORES AT LAUNCH • LATE NOVEMBER – EARLY DECEMBER 2026 • POLAND — GET READY FOR K#RWA!
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The legend returns. Stronger than ever. We are excited to announce the upcoming launch of our brand-new K#RWA MAX 25MG nicotine pouch collection, scheduled for December 2026 – January 2027. The new collection will feature 6 unique flavors, including the return of one of our earliest and most iconic flavors — Bubble Gum. A familiar legend. A brand-new generation. 6 FLAVORS. 25MG PER POUCH. ONE LEGENDARY COMEBACK. Stay tuned for the official reveal!
6 FLAVORS • 25MG PER POUCH • DECEMBER 2026 – JANUARY 2027
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We are proud to announce that K#RWA Nicotine Pouches will officially launch in Hungary on January 1, 2027, marking another major milestone in our European expansion. The initial rollout will bring K#RWA products to more than 500 retail stores across the country. Together with our local distribution partner, we have set an ambitious goal of expanding our presence to 2,000 stores within the first year, making K#RWA one of the fastest-growing nicotine pouch brands in the Hungarian market. To ensure a successful market entry, we have developed a dedicated in-store merchandising strategy and a complete set of custom marketing materials tailored specifically for the Hungarian market. Every aspect of the launch has been designed to strengthen brand visibility and create a consistent customer experience at the point of sale. We would like to express our sincere gratitude to our Hungarian partner for their trust, professionalism, and the high appreciation of our work. We are excited to begin this new chapter together and look forward to building a strong, long-term presence in Hungary. Welcome to Hungary, K#RWA! 🇭🇺
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Dortmund, Germany

The journey begins with the first test batches and early flavour experiments.
More than 1 000 different ingredients were tested and the best ones were selected for nicotine pouches.
Over 1 500 kg of trial recipes were developed and refined across 1 500 individual test samples.
After years of testing, the final K#RWA Collection recipe is locked in May 2026.
different ingredients screened for the best nicotine pouch formula.
across 1 500 individual samples developed and refined.
independent laboratory analyses to verify composition and quality.
the final K#RWA Collection recipe is selected.
The second half of 2026 marks the launch of the new K#RWA Collection recipe across existing and new markets, with clear milestones for sales, distribution, and production.
Launch the final recipe on both established and new markets, starting immediately after May 2026.
Sales begin in Sweden in August 2026, scaling to 100 000 units per month by the end of the year.
Reach 100 000 units per month in Austria during H2 2026 and maintain the pace through H1 2027.
Grow retail presence from 3 000 to 4 500 stores by the second half of 2027.
Launch new vape products in the Czech Republic, Austria, and Germany.
Evaluate market entry into Spain and Portugal through partnerships with major industry players.
Increase manufacturing capacity by 2× by the second half of 2027 to support global growth.