K#RWA

NEWS

Parties, festivals and exhibitions where K#RWA shows up, plus the latest drops and product news.

🇵🇱 K#RWA Makes History — Poland, Here We Come!

Breaking NewsInternational Expansion28 Oct 2026

Time until 1 December 2026

🇵🇱 K#RWA Makes History — Poland, Here We Come!

After six years, K#RWA is finally entering the Polish market for the very first time! A legendary moment in K#RWA history is approaching. After six years of building our brand, pushing boundaries, and expanding internationally, K#RWA is officially preparing to enter the Polish market for the very first time. Our highly anticipated launch is scheduled for late November to early December 2026, marking a major milestone in the brand's journey. And we're not starting small: K#RWA products will initially be available in 300 retail stores across Poland, giving Polish consumers their first opportunity to experience the brand. We have extremely high expectations for this launch and strongly believe that Poland has the potential to become one of our most exciting and successful markets. Six years in the making. A new country. A new chapter. This is going to be legendary.

🇵🇱 300 STORES AT LAUNCH • LATE NOVEMBER – EARLY DECEMBER 2026 • POLAND — GET READY FOR K#RWA!

The Chicken Is Back! K#RWA MAX 25MG Is Coming

Coming SoonProduct Teaser19 Oct 2026

Time until official reveal

The Chicken Is Back! K#RWA MAX 25MG Is Coming

The legend returns. Stronger than ever. We are excited to announce the upcoming launch of our brand-new K#RWA MAX 25MG nicotine pouch collection, scheduled for December 2026 – January 2027. The new collection will feature 6 unique flavors, including the return of one of our earliest and most iconic flavors — Bubble Gum. A familiar legend. A brand-new generation. 6 FLAVORS. 25MG PER POUCH. ONE LEGENDARY COMEBACK. Stay tuned for the official reveal!

6 FLAVORS • 25MG PER POUCH • DECEMBER 2026 – JANUARY 2027

2027

Expansion01 Jan 2027

Time since

K#RWA Expands to Hungary – Launching January 1, 2027

We are proud to announce that K#RWA Nicotine Pouches will officially launch in Hungary on January 1, 2027, marking another major milestone in our European expansion. The initial rollout will bring K#RWA products to more than 500 retail stores across the country. Together with our local distribution partner, we have set an ambitious goal of expanding our presence to 2,000 stores within the first year, making K#RWA one of the fastest-growing nicotine pouch brands in the Hungarian market. To ensure a successful market entry, we have developed a dedicated in-store merchandising strategy and a complete set of custom marketing materials tailored specifically for the Hungarian market. Every aspect of the launch has been designed to strengthen brand visibility and create a consistent customer experience at the point of sale. We would like to express our sincere gratitude to our Hungarian partner for their trust, professionalism, and the high appreciation of our work. We are excited to begin this new chapter together and look forward to building a strong, long-term presence in Hungary. Welcome to Hungary, K#RWA! 🇭🇺

2026

Product Innovation19 Oct 2026

Time since

K#RWA Introduces Formula V27 — A New Level of Performance

We are excited to announce that, starting October 19, 2026, K#RWA is officially transitioning to our latest nicotine pouch formulation — Version 27 (V27). Developed through continuous research, testing, and product optimization, our new formula represents an important step forward in the evolution of K#RWA nicotine pouches. What's new in Version 27? Compared to our previous formulation, Version 27 has been designed to deliver two major improvements: up to 50% greater nicotine absorption — enhanced nicotine delivery performance, and up to 50% longer-lasting effect — an extended nicotine release experience. Continuous innovation: at K#RWA, product development never stops. Version 27 reflects our commitment to improving formulation technology, consistency, and product performance. Effective date: October 19, 2026. Version 27 will be introduced into new production batches starting from this date. Existing stock manufactured before the transition may contain the previous formulation.

Expansion19 Oct 2026

Time until first launch

K#RWA Signs Exclusive Distribution Agreement for Sweden — Targeting 800 Retail Locations by April 2027

On October 14, 2026, K#RWA officially signed an exclusive distribution agreement for the Swedish market, marking a major milestone in our European expansion strategy. Our entry into Sweden will follow an ambitious three-stage product launch and retail expansion plan. December 1, 2026 — K#RWA COLLECTION 12mg: our K#RWA COLLECTION 12mg nicotine pouches will be available in 300 physical retail locations across Sweden. January 3, 2027 — NEW K#RWA 12mg LINE: the next phase introduces our brand-new K#RWA 12mg nicotine pouch collection, expanding our product portfolio in the Swedish market. March 3, 2027 — K#RWA MAX 25mg: our K#RWA MAX 25mg range is scheduled to launch, further strengthening our presence in the Swedish nicotine pouch market. Retail Expansion Roadmap: our distribution strategy focuses on rapid offline retail growth — October 2026: starting from 0 retail locations; December 2026: reaching 300 retail locations; by April 2027: targeting 800 physical retail locations across Sweden. With this exclusive partnership, K#RWA is committed to establishing a strong and sustainable retail presence in Sweden through an expanding product portfolio and nationwide distribution.

Quality01 Oct 2026

Time since

Internal HACCP Quality Control Management Standard

Starting in October 2026, K#RWA will implement an Internal HACCP Quality Control Management Standard across all production processes. This internal quality management system is designed to strengthen food-grade manufacturing controls, improve product consistency, ensure full process traceability, and enhance risk prevention at every stage of production. By introducing standardized monitoring procedures, documented quality checks, and continuous process evaluation, we are reinforcing our commitment to manufacturing excellence. Our goal is continuous improvement. We are committed to raising our internal quality standards even further, investing in advanced quality management systems, optimizing production processes, and ensuring that every product leaving our facility meets the highest expectations of our partners and consumers.

Partners01 Sep 2026

Time since

Production capacity to double with SIDSAMS & CXM partnership

We would like to express our sincere gratitude to our partners, SIDSAMS and CXM, for their outstanding collaboration in developing production equipment tailored specifically to our requirements. Thanks to our investment in new manufacturing technologies and the successful implementation of custom-built equipment, our nicotine pouch production capacity will double starting in September 2026. This milestone marks another important step in K#RWA's continuous commitment to innovation, efficiency, and delivering high-quality products to partners worldwide.

Partners10 Aug 2026

Time since

K#RWA is now available in Sweden

K#RWA is now available in Sweden. Starting August 10, 2026, K#RWA products will be available in Sweden through our partner Swepouch, marking another important milestone in our European expansion. On July 16, 2026, we received an accredited analytical test report from Eurofins Food & Feed Testing Sweden (Lidköping), an ISO/IEC 17025 accredited laboratory. The report confirmed key product quality parameters, including nicotine content, pouch weight, moisture level and pH. Independent laboratory testing also confirmed no detectable levels of arsenic, lead, cadmium or mercury within the laboratory's reporting limits, further demonstrating our commitment to product quality, safety and regulatory compliance. All products have the required certifications and permits for wholesale distribution, and we look forward to building a strong presence in the Swedish market together with our local partner.

View the collection →

Certification27 Jul 2026

Time since

K#RWA Packaging Successfully Certified as Child-Resistant

We are pleased to announce that the packaging used for K#RWA nicotine pouches has successfully passed independent testing and received an official Child-Resistant Packaging Certificate in accordance with the EN ISO 8317:2015 international standard. The certification confirms that our plastic cans and closures meet the strict safety requirements for reclosable child-resistant packaging, helping to prevent accidental opening by young children while remaining convenient for adult consumers. The certification is valid until 17 July 2029. What was tested? The certification covered our complete packaging system, including: plastic container for nicotine pouches; child-resistant plastic closure; opening mechanism requiring the correct press-and-open action; compliance with EN ISO 8317:2015 safety requirements. Independent laboratory testing: the packaging underwent testing by the accredited laboratory CIMTO Testing Laboratory No. 1075. The official test results demonstrated that 92% of children participating in the test were unable to open the packaging, 96% of adults were able to open and properly reclose the packaging, and the packaging successfully passed all required certification criteria. Our commitment: at K#RWA, product safety is just as important as product quality. Receiving this certification reflects our ongoing commitment to manufacturing packaging that complies with international safety standards while providing confidence to our distributors, retail partners, and consumers worldwide. As we continue expanding into new international markets, we remain dedicated to meeting the highest regulatory and quality requirements.

Product01 Jul 2026

Time since

New in-house K#RWA cans in production

We have invested in our own cans, currently undergoing Child Lock certification. The cans seal very tightly, preventing nicotine oxidation and flavor evaporation. Production of the new cans officially started on July 1, 2026. They come in 8 different colors and carry the MADE BY K#RWA marking.

Brand30 Apr 2026

Time since

K#RWA Becomes K#RA for Vaping Products in the Czech Republic

Dear Customers, Some things never change. Others have to. We would like to inform our customers in the Czech Republic about an important update regarding our brand. Due to new legislation that comes into effect on July 1, 2026, brand names for electronic cigarettes and vaping products sold in the Czech Republic may no longer contain or resemble vulgar language. To comply with these legal requirements, we are introducing a rebranding of our vaping product range exclusively for the Czech market. As a result, K#RWA will gradually become K#RA for electronic cigarettes, POD systems, and e-liquids sold in the Czech Republic only. What Is Changing? This rebranding applies exclusively to products sold in the Czech Republic. Only vaping products (electronic cigarettes, POD systems, and e-liquids) are affected. K#RWA Nicotine Pouches, Energy Pouches, and all other non-vaping products will continue to be sold under the K#RWA brand, as this legislation does not apply to these product categories. The products themselves remain exactly the same. Only the brand name on the packaging is changing. We are also preparing new products with even higher quality and improved performance. Our visual identity remains almost unchanged. The update primarily consists of removing the letter “W”, making the transition from K#RWA to K#RA while keeping the brand instantly recognizable. This is a legal compliance update for the Czech Republic only. Outside the Czech Republic, our products will continue to be marketed under the K#RWA brand. Our commitment to quality, innovation, and customer satisfaction remains stronger than ever. Thank you for your continued trust and support.

Expo18 Apr 2026

Time since

K#RWA at the Prague Expo 2026 — our home-market showcase

On April 17 and 18, 2026, K#RWA took part in the Prague Expo — a special event for us, as the Czech Republic is our home market. Our stand became one of the brightest spots of the exhibition: neon lights, the signature K#RWA logo, and a full display of our product universe — nicotine pouches, K#RWA Rocket 1200 disposables, K#RWA Pod, e-liquids, Drip Tips and the new Collection Max line. Visitors, partners and distributors from across Europe stopped by to try the flavors, discuss upcoming launches and see our latest merchandising solutions live. Thank you to everyone who came to say hi and to our team for making this home game unforgettable.